Hailey Bieber just did that. Rhode, her skincare brand launched in 2022, has officially been acquired by e.l.f. Beauty in a jaw-dropping deal worth up to $1 billion. Yeah, billion with a B.
💰 What’s in the deal?
So, what’s in the deal? A casual $600 million in cash, $200 million in e.l.f. stock, and another $200 million on the table depending on how Rhode performs over the next three years. Translation: Hailey’s little passion project just became one of the biggest celebrity beauty deals in recent memory.
Not bad for a line that started with three products and a dream, right?
📣 Hailey will call the shots
Hailey will be staying on as Chief Creative Officer and Head of Innovation. And honestly, love that for her. Because whether you’re a fan of the Biebers or not, you can’t deny she’s built something clean, viral, and totally Gen Z-approved.
Rhode pulled in $212 million in sales last year alone, and that was before Sephora announced the brand’s coming to shelves in the U.S., U.K., and Canada this fall. So yeah, big moves.
👀 How’s Justin?
Hailey shared the news on Instagram like the proud skincare mogul she now is, saying she’s “invigorated” and ready for this next chapter. And while her husband Justin might be in the headlines for some alleged financial chaos (not us, Page Six), Hailey’s clearly the one keeping the empire afloat.
The real headline? Rhode isn’t just a celeb side hustle anymore. It’s a billion-dollar powerhouse and Hailey Bieber just graduated from influencer to industry disruptor.
Watch out, Kylie!
🫶
– Tyler
3 Responses
Proud of her!
and she got that prenup!
guess no one cared about this… noted 😂🕺